Custom Wordmark developed for a one off JC Penney’s store based in Hurst Texas.
The brief referenced the original founders handwriting, which I used as loose visual reference while constructing a vintage wordmark, reminiscent of the 50’s and 60’s.
CLIENT:
JC PENNEY
STUDIO:
JACKMAN
TEAM:
CD: Bev Vaters
ACD: Julie Bisson
Design: Brendan Gore
©2020
This identity was made for Clearco, more specifically for a livestream segment which featured Michele Romanow (Co-founder of Clearco) and Gary Vee - digital personality.
Assets were used across a variety of social media, and used to create a promotional intro bumper sequence for the livestreams.
All illustrative components were drawn digitally by hand, and incorporated with love!
CLIENT:
CLEARCO
TEAM:
CD: Eric Michael
AD: Wai Yuan, Saksham Sharma
Design: Brendan Gore, Christia Fung
©2021
Design and marketing campaign + assets for BFCM 2022.
The goal was to create a visually compelling design language for black friday cyber monday, with the crux of the campaign centering around a bespoke dashboard which would provide individual founder / clearco customers with information and insights relevant to their business.
I designed the dashboard for desktop / mobile formats, and worked closely with the eng team to incorporate Javascript formfields which could be repopulated depending on customer information.
I also helped with the design of static and motion assets which supported the campaign.
CLIENT:
CLEARCO
TEAM:
CD: Eric Michael
AD: Wai Yuan, Saksham Sharma
Design: Brendan Gore, Christia Fung
©2022
A portfolio redesign which I worked on while studying UI at Brainstation. The goal was to modernize my original portfolio which I created in 2015, in order to align it with my current personal style, and to improve the user experience by creating better segmentation between pages, and displaying project images and information in a more cohesive manner (The current site you’re on is a halfway point between old and new).
©2021
A small collection of recent projects & works, for personal clients or self initiated.
2021©
This identity and design work was made for Greenferd Construction while working at Jackman Reinvents.
I was tasked with developing wordmark, identity, providing art direction and assisting in web design for the company before handing off the files to a 3rd party web dev agency.
CLIENT:
Greenferd
TEAM:
CD: Beverly Vaters
AD: Ashley , Brendan Gore
Design: Brendan Gore
©2020
The book is the main component of my graphic design thesis, an editorial guidebook which introduces the user to different types of bicycles, familiarizes them with the various components, simple mechanical fixes, and general safety and rules of the road.
Everything from conception, branding, illustration, copy, production and print were handled by myself, with copywriting help provided by a close friend.
Select spreads are displayed.
©2015
A resource guide produced with the intent of making cycling more approachable, and accessible for new cyclists in the city of Toronto. It consisted of a slipcover box, which contained a cycling guidebook, a map of Downtown Toronto, a notebook, and 2 posters.
This project won best editorial thesis in show, for the graduating class of 2015 at George Brown College.
©2015
Promotional Christmas card developed for Yield Branding - Christmas 2016.
This 5 fold card was used as a promotional piece for the agency during the holiday season of 2016. It presented the new members of Yield Branding through using a combination of 3d printed figurines, photography and custom typography. (The space at the bottom of the main panel was left for handwritten notes to clients)
My involvement in this project included concepting, art direction, lettering, coordination and execution.
CLIENT:
Yield Branding
TEAM:
AD: Brendan Gore, Nahn Doe
Design: Brendan Gore, Nahn Doe
©2016
Animation made for Prolink insurance. Involvement with this project included art direction, concepting, storyboarding, illustration & production.
CLIENT:
PROLINK
STUDIO:
YIELD BRANDING
TEAM:
CD: Brad Usherwood
AD: Brendan Gore, Nhan Doe
Design: Brendan Gore, Nhan Doe
©2017
Personal projects
©2016